Loreen’s Euphoria Smells Baku Victory in the Eurovision 2012


Loreen’s ‘Euphoria’ has turned out to be the pan-European favorite as the ESC final in Baku draws to a close. The singer will, however, need to qualify for the final this Thursday. Few question that. In an interview with Aftonbladet’s Torbjörn Ek, the surging interest for the singer is quite taking its toll. “I just felt to be on my own today, I did not anyone around me,” the singer told Aftonbladet. Being a favorite obviously mounts pressure on the singer. Loreen did get 670,551 tele-votes upon winning the Swedish final.

Remember Carola’s Invincible in 2006?

Long-time Swedish ESC general Christer Björkman hasn’t experienced such interest in the Swedish winner since Carola’s performance in Athens. In 2009, Norwegian singer Alexander Rybak was close to collapse and actually canceled all interviews ahead of the final. He finally won the whole competition with ‘Fairytale.’

Christer Björkman, to Aftonbladet:

“I do not feel that Loreen is in the same condition as Rybak. But we will support her a lot as we see how much attention she gets compared to the other artists. We will need to be vigilant. A bit like what we did with Carola in Athens. To support her with air so fans won’t get too close.”

Baku Eurovision Song Contest Party Flops

According to a recent Aftonbladet article, a party in honor of the ESC participants turned out to be a flop. The artists were kept waiting for three hours in buses, food wasn’t complimentary and the highlight was fireworks that only lasted for one minute. The Swedish delegation with Loreen at the front left after 20 minutes.

Today, Sweden’s news daily DN publishes an article with Loreen where the singer reveals that she sets her sight on Svalbard. Alone. There’s not much serenity in the midst of ESC euphoria, she’d like to go there alone and see the glaciers before they melt. She finally share a piece of wisdom on what she absolutely do not want with her life.

“Live a lie. I do not like illusions, to be a piece in a someone else’s puzzle. I’d like to be the boss in my own life. To be my own manager.”

No Compromises

Loreen will compete in Thursday’s heat. Always driven by the mantra to make it on her own. In an interview with Svenska Dagbladet’s Harry Amster, Loreen says that “it’s a deliberate choice not to release an album. I am not somebody else’s product. I follow my own flow and have turned a lot of offers down. It’s about have the courage to be yourself in your own energy. You shouldn’t compromise. It has taken me seven years to realize that.”

A debut album is waiting in the wings, where Loreen has worked with the Swedish producer Kleerup. A superb choice, back in 2007 Kleerup managed to place Robyn atop of the UK singles chart with ‘With Every Heartbeat.’ In 2008, he released the No.7 hit ‘Longing for Lullabies’ with Neneh Cherry’s half-sister Titiyo.

Also read:

Will Morning Glory Open for International Bedingfield Release

CHART REFLECTION. Haven just seen Morning Glory, one of definitive highlights is Natasha Bedingfield’s “Strip Me.” Lifted off the album with the same name, Bedingfield is yet to release it outside Canada and the U.S. The below video was remade due to its inclusion in the movie, including footage with Diane Keaton, Harrison Ford and Rachel McAdams.


“Strip Me” is co-written and produced by Ryan Tedder, OneRepublic’s front man. Tedder also wrote and produced Leona Lewis’s “Bleeding Love.” Released in September 2010, the song peaked at No.79 on iTunes while only managing to reach No.91 on the Billboard Hot 100. Its highest peak so far is the US Adult Pop Songs chart where it climbed to No.23.


Despite not being officially released as a single, “Weightless” is one of the most popular tracks off the album. The Swede Kleerup (famous for the Robyn collaboration “With Every Heartbeat”) wrote/produced “Break Thru.”

English pop singer Natasha Bedingfield got her breakthrough in 2004 with Unwritten, which included the debut hit “Single.” Bedingfield followed the set with N.B. which was later re-named Pocketful of Sunshine for the North American market. The latter included the two songs “Pocketful of Sunshine” and “Angel” which was only available in the States.

In Sweden, her biggest hit to date is “These Words” which peaked at No.5 in 2004. Her only album to date was Unwritten, which peaked at No.14.

Amanda Jenssen is in Happyland

The Swedish Grammy Awards are always up for discussion. When the nominees were announced earlier this month, it was also clear that it will not be broadcasted on TV. This means, that we won’t see any scandalous behavior live – even though any incidents will be reported by the tabloids.

Back in 1993, the indie pop group Popsicle wished for the dance orchestra act Arvingarna to die in a bus crash. This year, producer Kleerup left the awards ceremony halfway through despite picking up three awards for his eponymous debut album including the UK No.1 “With Every Heartbeat,” featuring Robyn.
This year, Amanda Jenssen and Thåström earned most nominations. Amanda Jenssen broke through in Idol 2007, where she ended up as the runner-up behind Marie Picasso. Her album Happyland has so far one hit single – the title track. A Grammy Award is a surefire way of extending the length of an album’s life. The set follows her 2008 debut Killing My Darlings, including hits such as “Do You Love Me” and “Amarula Tree.”

The Grammy Awards premiered in 1969 and is arranged by the industry body Ifpi. Awards are based on the general public votes as well as a professional jury. Approximately 30,000 people have voted this year. The ceremony will be held on Jan.15, 2010.

Artist of the Year: Amanda Jenssen, Kent, Lars Winnerbäck, Mando Diao and Thåström.
Album of the Year: Colonia (A Camp), Happyland (Amanda Jenssen), Röd (Kent), Tänk om jag ångrar mig och sen ångrar mig igen (Lars Winnerbäck) and Be-bop-a-lula hela jävla dan (Thåström).
Song of the Year: “Release Me,” Agnes, “Så gör jag det igen,” Caroline af Ugglas, “Me and Simon,” Laleh, “Säg ingenting till mig,” Melissa Horn and “Dancing the Whole Way Home,” Miss Li. 

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