CHART SPOTLIGHT. Earlier today, English singer and rapper Examplethat his latest video “Stay Awake” will premiere tonight at Channel 4 at half past midnight. It will go to YouTube straight after, promoting the August 28 release.
“Change the Way You Kiss Me” Set the Example
WelcheMusic covered the release of “Change the Way You Kiss Me” which reached the biggest weekly sales to date upon its release this June. Expect the follow-up single to deliver in the same neighborhood as it has HIT written all over it. Similar to Calvin Harris, whose collaboration with Kelis rendered him a No.1 hit recently, “Stay Awake” is poppy, melodic and dance friendly.
Held Coldplay off the Top Spot
As Music News points out, Example managed to beat the rock giants Coldplay to the top and selling in excess of 20K copies. The new single is produced by the dubstep wizards Nero and was written after waking up at Ibiza Rocks and seeing hundreds of kids still going from the night before. Example says “it’s about a messed up generation who spend all their money on partying and questioning whether or not it’s right. We spend all our money to stay awake the longest.”
Playing in the Shadows Hosts Top Names
The track will be included on the album Playing in the Shadows which is slated for a September 5th release in the UK. Example has worked with names such as Chase & Status, Nero, Michael Woods, Skream and Faithless on the new album.
CHART SPOTLIGHT. There is a great chance that the new-found success of Example will open the doors to an international breakthrough. “Change the Way You Kiss Me” performed very well on yesterday’s UK singles tally, selling 115,046 copies last week. It’s the highest tally for a number one for 10 weeks and the first single off Examples third album according to Music Week. Knocking Pitbull, Ne-Yo, Afrojack & Nayer off the No.1 spot, this is Example’s first ever UK No.1.
Name Actually Reins from Latin Initials
Née Elliot John Gleave, this 28-year old rapper got his name from his initials e.g. – “for example” in Latin. Primarily a UK success story, Example has been featured on various with the likes of Professor Green, Tinchy Stryder, Skream and Wretch 32 whose “Unorthodox” peaked at No.2 only recently.
Example’s 2007 set What We Made made it to No.125 on the UK album tall, including the track “No Sleep for the Wicked” which borrows heavily from Kylie Minogue’s “Confide in Me.”
First Album Produced No Hits
The album didn’t produce any hit singles, despite “I Don’t Want To,” “So Many Roads” and “Me & Mandy” were released.
His breakthrough hit came in2009 when “Watch the Sun Come Up” peaked at No.19. It was followed by the No.6 hit “Won’t Go Quietly” and the No.3 smash “Kickstarts.” Both were released in 2010. “Changed the Way You Kiss Me” is the first single off the upcoming set Playing in the Shadows. The next single is expected to be “Scream My Name” featuring Dev (of “Like a G6” fame).