Ms. Dynamite Turns Neva Soft with Labrinth

Ms. Dynamite returns to the charts with ‘Neva Soft.’
Ms. Dynamite returns to the charts with ‘Neva Soft.’

CHART SPOTLIGHT. ‘Neva Soft’ is the latest single from Ms. Dynamite. Entering No.33 on this week’s UK singles tally, the track is produced by Labrinth. He has already a successful string of hits, haven collaborated with Tinie Tempah on ‘Pass Out’ and ‘Frisky.’

I’m really keen on getting more info on the upcoming third studio album from Ms. Dynamite, which follows A Little Deeper and Judgement Days. The new single is her eighth top 40 hit in her career.

Née Niomi Arleen McLean-Daley in 1981, this 30 year-old singer grew up listening to reggae and hip hop music. Chances are that she would end up a school teacher or social worker, which was part of her list of dream jobs (after musician).

‘Neva Soft’ follows ‘Lights On’ which peaked at No.4 at the end of December last year. It was actually predicted to bow at No.2 behind Matt Cardle’s ‘When We Collide’ – a track previously covered by WelcheMusic. Ms. Dynamite was credited as a featured rapper on ‘Lights On,’ which was Katy B’s second single from her debut album.

According to This Is London, Ms. Dynamite is one of the most respected artists in the UK. Throughout her career the singer has won three MOBO’s, two Brit Awards and the NSPCC received a £20,000 donation after her winning the Mercury Music Prize.

3am interviewed her earlier on the naughty single name of Ms Dynamite’s “conjures up all sorts of sordid thoughts in our innocent minds.”

Listen to Ms. Dynamite via Spotify:

Further reading via WelcheMusic: