MTV Executive Hails Loreen

Is Loreen the new Lady Gaga? According to Aftonbladet, the MTV executive Bruce Gillmer hails Loreen. ‘She has an incredible potential,’ he says to Nöjesbladet.

The only thing that is longer than his title is his list of merits. Bruce Gilmer is the VP for Music, Talent Programming and Events at MTV. One of the most senior staff at the channel. He has participated in creating the success for super stars such as Lady Gaga, Bruno Mars and Justin Bieber.

Enormous Potential

At the moment, Bruce Gillmer is visiting Gothenburg to participate in the event MTV World Stage. He hails Swedish Loreen, who was part of the line-up of yesterday’s free concert.

“We saw her winning the Eurovision. Her name is really hot in Europe, so we we’re immediately attracted to her. We believe that she has an incredible potential to grow,” he says.

He and the rest of the MTV team was planning for the MTV World Stage line-up.

“We were looking for super hot, relevant Swedish artists. Loreen sort of happened at the time we were discussing. Quite suddenly, we just needed to have her there. When nine thousand people show up to see one artist in that way, when she returned from the Eurovision, you know that’s for real,” he says to Nöjesbladet. I reported on the Arlanda airport crowd and the following tribute at Hötorget.

Possible collaboration

Bruce Gillmer believes that the singer has great potential in international success. He’s not excluding a possible collaboration with MTV                       .

“I never want to say that I’m sure as I don’t really know. But if things develop the way that they are now, there’s a great potential in a long and frutitious partnership,” Bruce Gillmer says.

Pushed Lady Gaga

With more than 25 years in the business, Bruce Gillmer knows what he’s talking about. He was responsible for letting Lady Gaga appear on the event “Isle of MTV” at Malta.

“That was when her first album had just been released. Many people were unsure if she would be a successful act in the long run, she sounded like Madonna and some thought she wouldn’t last two weeks. But we invested in her early on,” Gillmer says. Five years later and the rest is history.

Further read the reporting on Loreen’s ‘Euphoria’ success. Her hit was just dethroned from the Swedish download chart by none other than Justin Bieber whose back with ‘All Around the World.’ ‘Euphoria’ currently sits at No.4 on the official Swedish singles chart.

It has still not been decided what arena will host the ESC (Eurovision Song Contest) 2013, according to Aftonbladet. It will take place May 14-18 next year and the other day Gothenburg dropped out. Stockholm/Solna’s attempt in getting the final was also backed up by an opinion piece in SvD.

According to DN, Loreen remains in the UK top 20 and ‘Euphoria’ takes reverse its decline on the official streaming chart.

Usher + Swedish House Mafia = Euphoria

Usher
Usher

Not to be confused with Loreen, the US R&B singer Usher has teamed up with Swedish House Mafia. Titled ‘Euphoria,’ it’s the final cut on the singer’s seventh album “Looking 4 Myself.” Currently climbing the charts with the Max Martin-penned ‘Scream,’ Usher is set to land yet another landmark album.

Haven listened to the set, there’s plenty of great music. The set was preceded by the first single ‘Climax’ produced by Diplo. According to Wikipedia, the Swedish House Mafia track is not listed as an upcoming single.  Hot off the heels of ‘Scream.’ ‘Lemme See’ has already been released charted on the French (No.88), Hot 100 (No.94) and the Hot R&B/Hip-Hop Songs (No.13) charts, current peak positions in bracket.

Usher Terry Raymond IV was born in 1978 and got his proper breakthrough in 1997 with the US No.4 album “My Way.” The singer has racked up no less than 45 singles to date. He collaborated with Max Martin for the first time on ‘DJ Got Us Fallin’ in Love’ (which featured Pitbull) on the set “VS.” (2010).

 

‘Euphoria’ Remains Pan-European iTunes Chart Hit

Loreen
Loreen

Loreen’s ‘Euphoria’ remains a pan-European hit, although it has slightly slipped on the iTunes Top 10 Songs chart. It’s clear that Cheryl Cole’s back – expect her new single ‘Call My Name’ to bow atop the UK/Irish singles chart come Sunday. Loreen was recently back in Sweden for a quick concert appearance, presented by none other than Danny Saucedo. According to Aftonbladet, Loreen says that ‘I’m so thankful that so many people appreciates what I do. Without them, I would never make it.”

According to DN today, SVT’s Thomas Hall, who manages the Swedish heats hopes that Loreen’s victory makes it easier to attract credible artists. There are plenty of song-writers who have chosen not to contribute to Melodifestivalen.

Current chart positions via iTunes (12-06-12):

Austria: 1

Belgium: 3

Denmark: 2

Finland: 3

Greece: 1

Ireland: 2

Luxembourg: 2

Netherlands: 5

Norway: 2

Spain: 3

Sweden: 5

 

Loreen Still Atop iTunes Charts

Loreen
Loreen

According to the latest update of the pan-European iTunes songs charts, Loreen has a firm grip on several tallies across the region. Despite topping the UK tally earlier this week, ‘Euphoria’ has slipped. It is currently No.4 after Rudimental, fun. and Rihanna. Loreen has also lost the top position in Ireland to Flo Rida’s ‘Whistle.’ Another strong competitor is the Brazilian singer Gusttavo Lima, whose ‘Balada (Tchê tcherere tchê tchê)’ tops the tallies in the Netherlands and Switzwerland. Following the success of Michel Télo and Luan Santana, ‘Balada’ is a pop country track.

Supporting the pan-European success, Lorreen canceled an appearance in Jönköping earlier this week according to SvD.

Loreen’s Top Positions Across Europe

(Chart topper in brackets)

UK: 4 (Rudimental: Feel the Love)

Germany: 1

Austria: 1

Belgium: 1

Denmark: 1

Finland: 1

Greece: 1

Ireland: 2 (Flo Rida: Whistle)

Luxembourg: 1

Netherlands: 2 (Gusttavo Lima: 1.Balada (Tchê tcherere tchê tchê)

Norway: 1

Portugal: 8 (Gotye: Somebody That I Used to Know)

Spain: 1

Sweden: 1

Switzerland: 3 (Gusttavo Lima: 1.Balada (Tchê tcherere tchê tchê)

(Source: iTunes Store Top 10 Songs, updated 13.20 on 12-06-02).

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