Beyoncé's ad campaign for H&M

Beyoncé Performed H&M Track Standing on the Sun in Belgium

Beyoncé's ad campaign for H&M
Beyonce performed Standing on the Sun in Belgium

Should we take Beyoncé’s performance of ‘Standing on the Sun’ at a recent concert in Antwerp as an indication that this will be an upcoming single. The Mrs Carter World Tour is currently travelling Europe and according to Metro , Antwerp was the first stop including this track.

Collaboration with Sia and Greg Kurstin

The Australian singer/songwriter Sia has reportedly written the track with Greg Kurstin. The former sang on David Guetta’s ‘Bullet Proof’ in addition to haven co-written Rihanna’s mega hit ‘Diamonds. ‘Standing on the Sun’ is expected to be included on an upcoming album, being currently used in the commercial for H&M.

Beyoncé as Mrs. Carter in H&M

The video to ‘Standing on the Sun’ was directed by the Swede Jonas Åkerlund.

Beyoncé performs at the London Twickenham Stadium tonight, before returning to the States for tour dates at the end of June. She is scheduled to perform at the Staples Center on June 28th.

Beyoncé Knowles – Standing on the sun (Live Antwerp 31/5)


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  1. […] first wrote about Beyoncé’s ‘Standing on the Sun’ back in June 2013. It was then used in the commercial for Swedish H&M.  The track has resurfaced in a remix […]

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