How Justin Timberlake Ended up in Eurovision

Justin Timberlake certainly made an impact in Saturday’s Eurovision. According to Swedish news daily Expressen, the singer will stay in Sweden for 30 days. Timberlake spent his Monday at Max Martin’s, who enjoyed his 22^nd Billboard Hot 100 with ‘Can’t Stop the Feeling.’ His manager Johnny Wright explains why Justin Timberlake chose to appear in the Eurovision Song Contest.

Justin Timberlake – Can’t Stop the Feeling

Max Martin and Shellback co-wrote the global No.1with Justin Timberlake. “We love Sweden. During the *NSYNC days, our hits were recorded there,” has Johnny Wright previously stated. It comes as no surprise that Timberlake is picky of where he appears for promotion.

We brainstormed and realized that the Eurovision is one of the world’s greatest shows.

“Justin is a global, international artist. He understands the various platforms around the world. Justin is very picky about what TV shows he appears in. But Eurovision is all about new music. We sent the idea to them. They loved it. We looked for opportunities around the world. Justin is doing promotion at the moment. We brainstormed and realized that the Eurovision is one of the world’s greatest shows. It was a challenge for us since they never had an artist appear on the show that doesn’t compete. But further to our discussion, everything was sorted out,” says Johnny Wright about the guest appearance.

WelcheMusic.com has covered the Eurovision in a series of posts. Yesterday, Frans bowed on the UK singles chart at No.47. And we’ve also covered Dami Im and Sergey Lazarov.