Loreen’s ‘Euphoria’ has turned out to be the pan-European favorite as the ESC final in Baku draws to a close. The singer will, however, need to qualify for the final this Thursday. Few question that. In an interview with Aftonbladet’s Torbjörn Ek, the surging interest for the singer is quite taking its toll. “I just felt to be on my own today, I did not anyone around me,” the singer told Aftonbladet. Being a favorite obviously mounts pressure on the singer. Loreen did get 670,551 tele-votes upon winning the Swedish final.
Long-time Swedish ESC general Christer Björkman hasn’t experienced such interest in the Swedish winner since Carola’s performance in Athens. In 2009, Norwegian singer Alexander Rybak was close to collapse and actually canceled all interviews ahead of the final. He finally won the whole competition with ‘Fairytale.’
Christer Björkman, to Aftonbladet:
“I do not feel that Loreen is in the same condition as Rybak. But we will support her a lot as we see how much attention she gets compared to the other artists. We will need to be vigilant. A bit like what we did with Carola in Athens. To support her with air so fans won’t get too close.”
According to a recent Aftonbladet article, a party in honor of the ESC participants turned out to be a flop. The artists were kept waiting for three hours in buses, food wasn’t complimentary and the highlight was fireworks that only lasted for one minute. The Swedish delegation with Loreen at the front left after 20 minutes.
Today, Sweden’s news daily DN publishes an article with Loreen where the singer reveals that she sets her sight on Svalbard. Alone. There’s not much serenity in the midst of ESC euphoria, she’d like to go there alone and see the glaciers before they melt. She finally share a piece of wisdom on what she absolutely do not want with her life.
“Live a lie. I do not like illusions, to be a piece in a someone else’s puzzle. I’d like to be the boss in my own life. To be my own manager.”
Loreen will compete in Thursday’s heat. Always driven by the mantra to make it on her own. In an interview with Svenska Dagbladet’s Harry Amster, Loreen says that “it’s a deliberate choice not to release an album. I am not somebody else’s product. I follow my own flow and have turned a lot of offers down. It’s about have the courage to be yourself in your own energy. You shouldn’t compromise. It has taken me seven years to realize that.”
A debut album is waiting in the wings, where Loreen has worked with the Swedish producer Kleerup. A superb choice, back in 2007 Kleerup managed to place Robyn atop of the UK singles chart with ‘With Every Heartbeat.’ In 2008, he released the No.7 hit ‘Longing for Lullabies’ with Neneh Cherry’s half-sister Titiyo.
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